The Safer Tourism Pledge
Traveller safety and security is our top priority - and the main reason the Safer Tourism Foundation was established.
The Safer Tourism Pledge is a set of commitments made by travel providers, articulating a stringent approach to traveller risk, health and safety.
Seal of approval
We review travel brands to assess and validate their systems and processes for keeping you safe and well on holiday. We expect rigour and excellence, without compromise. For those travel companies that meet our expectations we award the Safer Tourism badge.
Although nothing can fully guarantee your safety when travelling, the Safer Tourism badge lets you know that a company has excellent safety systems and protocols in place. It’s also an indication that the operator puts collaboration ahead of competition when it comes to safety.
By displaying the Safer Tourism badge, travel companies are demonstrating their commitment to saving lives, and reducing preventable harm, injury and serious illness to all travellers.
Put simply, wherever you see the badge, you can rest assured that we would be happy for our parents or children to book a trip with that travel operator.
Pledge commitments
Share our mission
Safer Tourism Pledge partners fully support the Safer Tourism Foundation’s mission to save lives and reduce preventable injury, harm and illness to travellers while on holiday
Safety excellence
Pledge partners will do all they can, within reason, to keep you safe and well when you are travelling, and demand the same high standards of those who work with them, and on their behalf, in destination
Advise and inform
No trip is entirely risk free - Safer Tourism Pledge partners provide you with practical advice and information to help you take responsibility for your own safety and wellbeing while travelling
Influence for improvement
Pledge partners work with providers in destinations around the world and commit to using their influence to improve health and safety standards wherever they operate
Highly responsive
If you have a genuine concern about your safety or that of other travellers, Safer Tourism Pledge partners want to hear about it so that issues can be resolved quickly, and problems addressed and fixed
Sharing data and best practices
While the travel sector promotes healthy competition, Safer Tourism Pledge partners commit to working collaboratively and sharing travel safety knowledge, for the benefit of everyone who travels
The Traveller’s Pledge
All travel comes with a certain element of risk. And we know that safety and security are at the top of the list of priorities for the majority of travellers when planning their holidays. The Safer Tourism Pledge is one way that travel brands and operators are doing their bit to reduce risks to customers.
Many of the UK’s leading travel brands support the Safer Tourism Pledge to keep travellers safe…
…But it doesn’t mean you can switch off entirely.
Despite everyone’s best efforts, accidents and illnesses can still happen. Travellers have a responsibility to inform themselves, remain vigilant and take ownership for what they need to reduce risks and keep themselves, their family and friends safe and well.
Safer Tourism Pledge partners
Beyond the pledge
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Travel associations
Safer Tourism aims to be additive. There are many wonderful organisations and groups supporting the needs of travellers and operators. We’re happy to work with all of them where traveller safety is concerned.
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Insurance and risk management
The travel ecosystem is big and interconnects with many other industries. Safer Tourism works with travel insurers and travel risk management specialists across the whole spectrum of travel safety.
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Government and regulation
When it comes to the safety of UK citizens, it goes beyond travel. Safer Tourism is a proud Travel Aware partner, supporting the FCDO’s aims to keep UK travellers safe abroad.
Interested in working with us?
We’d love to hear from you
We’re interested in working with anyone who prioritises traveller safety - travel insurers, risk management companies, travel agents and more. If safety in travel is important to you, please get in touch.
Contact us to find out more about signing up to the Safer Tourism Pledge or working with us to promote traveller safety.